|
This is a book for people who sell
(whether they know it or not).
It's for people who own their own business and people who are just starting out. It's a book about communication and relationships, which means that you can use it to connect with your customers, bosses, employees, children, and parents, too. If you volunteer for a cause you're passionate about, or if you've got a great idea but you don't know how to start marketing it, this book will help you.
This book is for entrepreneurs, politicians, venture capitalists, students, job-seekers, and retirees looking for a new beginning.
In short, it's a sales and marketing book for everyone–because every one of us is selling and marketing all the time. Any time you try to persuade someone else to your point of view, you are selling something. Any time you need to get your message across to others, you're a marketer.
Even if you aren't a professional salesperson, your livelihood, even your quality of life, may depend on how well you sell. And it will almost certainly depend on the substance and quality of your interactions and relationships with other people–your ability to listen.
That's why this book is for you.
|
Listen First Sell Later makes Seth Godin's list of recommended books!
Excerpt from Seth's BLOG:
Lots of books cross my desk, and I think Amazon has me down as customer of the year. I've noticed that the quality of books keeps going up, particularly some of the business titles I've seen lately.
No room for all of them here, but I've made a handy one-page guide to some books I've been reading lately. You can't go wrong with any of them. If you meet an author in the street, give him a hug. Then buy his book.
|